At @ctrl_art_d we thrive on pushing boundaries and exploring how art and technology converge. @mercader.plus presented us with a challenge that perfectly aligned with our vision: creating a campaign that redefines the very essence of fashion. Meet Fractal.
Fractal isn't a model in the traditional sense, he's a groundbreaking virtual brand ambassador.
He is more than just his digital form. His face, a masterpiece in itself, is a canvas where intricate patterns intertwine with the pinnacle of fashion. The subtle play of light and shadow becomes a statement, pushing the boundaries of what fashion can express.
The campaign is an invitation – a portal to Fractal's world, a new way to interact with consumers and create an engaging experience at showrooms.
It's a testament to the power of collaboration, where art and technology
intertwine to redefine the very fabric of fashion.
CGI animation for @mercader.plus promotion of shopping experience in Madrid.
Discover more of Fractal today.
He unveils himself through exclusive beats, captivating visuals, and stunning outfits available in our showroom.
Dive into the rhythm crafted solely for Mercader+, complemented by eye-catching visuals.
And his latest fashion statement? It combines style with comfort, inviting you to explore further.
Experience the seamless fusion of his persona, music, and visuals firsthand.
